Car Dealer Launch Portal: How BYD Rolled Out the SEALION 5 DM-i Across 120+ Sites
A car dealer launch portal isn’t just a convenient ordering tool. It’s the difference between a controlled, consistent nationwide rollout and a logistical headache that undermines your brand before customers even walk through the door.
When BYD launched the SEALION 5 DM-i on 14-15 February across more than 120 UK dealerships, every single site needed identical launch materials, delivered on time, with no room for error. Our dedicated portal system made it happen.
The Challenge
Launching a new model across 120 independent dealer sites simultaneously is a complex operation. Brand consistency is everything. The moment one site receives different materials, uses the wrong version of a graphic, or misses a delivery, it creates an inconsistency that reflects on the manufacturer.
Traditional procurement makes this harder than it needs to be. Different suppliers, varying lead times, inconsistent print quality, and no central visibility. Each variable is another risk to the launch, and when you’re working across 120 sites, those risks multiply quickly.
BYD needed a smarter approach.
Our Car Dealer Launch Portal Solution
We developed a dedicated BYD portal system that centralised the entire process. One platform. One login. Complete visibility for the BYD marketing team, individual dealerships, and finance.
Dealers could order exactly what they needed, when they needed it. The marketing team could see real-time order status across the entire network. And every item was produced to the same approved specification, every time.
What the SEALION 5 DM-i Retailer Launch Kit Included
Every dealership had access to the full launch kit through the portal. Each product linked directly to its dedicated product page for full specification details:
- Entrance mats Brand-consistent welcome from the first customer step.
- Feather flag kits High-impact forecourt presence announcing the new model.
- Roller banner stands Showroom positioning for key messaging and specifications.
- Café banners Extended dwell-time messaging in customer waiting areas.
- Car reveal covers Dramatic in-showroom unveiling moments.
- Pavement signs Street-level awareness and traffic generation.
- Stickers and floor graphics Showroom promotional callouts and brand reinforcement.
Why a Portal-Based Approach Works
The benefits go beyond convenience. A car dealer launch portal gives manufacturers and motor groups control over their brand at every level of the network.
Brand consistency is guaranteed because every item ordered comes from the same approved artwork and supplier. Speed improves because dealers order directly, without waiting for a central team to process requests. And print-on-demand means no obsolete stock sitting in a warehouse after the campaign ends.
For the BYD marketing team, real-time visibility across 120 sites meant they could monitor progress and resolve any issues quickly. No chasing emails. No spreadsheet tracking. Just a clear view of the rollout as it happened.
The Result
A nationwide launch executed with complete brand consistency. Every customer walking into every BYD dealership on launch day encountered the same materials, the same messaging, and the same professional presentation. Whether they visited a site in London or Glasgow, the experience was identical.
That kind of consistency doesn’t happen by accident. It’s built into the system from the start.
Could Your Next Launch Benefit From a Car Dealer Launch Portal?
Whether you’re managing a new model rollout, coordinating materials across franchise partners, or running a promotional campaign across multiple sites, a dedicated portal system removes the complexity and keeps your brand consistent at scale.
Get in touch to find out how we can build a solution for your network.
Contact us: sales@portfolio-display.co.uk | 01422 370021 | www.portfolio-display.co.uk