Branded Festival Merchandise: Swansway at Together Again Festival 2026

Get branded festival merchandise right and it does something most advertising cannot. It puts your brand into people’s hands, into their photos, and into a day they will remember. That is exactly what we set out to deliver when Swansway Motor Group needed branded event products for their sponsorship of Together Again Festival 2026.

Swansway returned as official automotive sponsor for the second year running, and we were delighted to supply the branded festival kit that helped bring their presence to life across the weekend.

About Together Again Festival

Together Again Festival is one of the UK’s fastest-growing family festivals, held at the stunning Bolesworth Castle in Cheshire. It achieved the biggest first year of any family festival in the UK and now sits comfortably among the top five.

The 2026 event ran from 24 to 26 July, with six stages across three arenas and headline performances from James Arthur, Becky Hill and Ministry of Sound. As official automotive sponsor, Swansway showcased a range of electric and hybrid vehicles from their brand partners including BYD, OMODA, JAECOO, Volkswagen and Volkswagen Commercial Vehicles.

With thousands of families enjoying the sunshine across the weekend, it was the perfect setting for branded merchandise that people would actually want to pick up and use.

The Branded Festival Merchandise We Supplied

For an event like this, the merchandise needs to do two things. It has to be genuinely useful to festival goers, and it has to keep the brand visible throughout the site. We supplied a range designed to do both:

• 2,000 branded beach balls colourful, fun, and perfect for a sunny festival field. They put the Swansway brand into the hands of thousands of families and kept it bouncing around the site all weekend.
• Branded deck chairs comfortable seating that gave festival goers somewhere to relax while keeping the brand front and centre in rest areas.
• Oversized deck chairs eye-catching giant novelty chairs that doubled as a photo opportunity, drawing crowds and generating social media content throughout the event.

Why Branded Merchandise Works at Festivals

Festivals are one of the best environments for branded merchandise. People are relaxed, in a good mood, and open to engaging with brands in a way they simply are not during their day-to-day routine.

Beach balls are a great example. They cost relatively little per unit, yet a single ball gets passed between dozens of people, appears in countless photos, and keeps the brand moving across the whole site. The oversized deck chairs work differently but just as well, acting as a magnet for families wanting a fun photo, each one shared online with the Swansway brand clearly in frame.

This kind of organic reach is difficult to buy through traditional advertising. Well-chosen branded festival merchandise creates it naturally, and it keeps working long after the weekend ends as the photos continue to circulate.

Beyond the Festival

The beach balls proved their worth well beyond the festival weekend too. Swansway also put them to work at a separate BYD event, filling a Yellow BYD Dolphin Surf with beach balls for a “guess how many fit in the car” competition.

It is a good example of how versatile a simple piece of branded merchandise can be. One order of beach balls stretched across more than one event, giving Swansway extra value and another fun way to engage customers.

 

The Result

A festival presence that matched the energy of the event itself. Swansway’s branding was visible across the site all weekend, from the vehicle showcase to the beach balls flying over the crowd and the families queuing for a photo in the oversized deck chairs.

It was a pleasure to support Swansway’s sponsorship again, and a great example of how the right branded merchandise turns event sponsorship into genuine engagement.

Planning Event or Festival Branding?

Whether you are sponsoring a festival, running a customer event, or planning a summer campaign, we can supply branded merchandise that gets noticed and gets used. From beach balls and deck chairs to bespoke oversized props, we handle design, production, and delivery.

Get in touch to discuss your event.

Contact us: sales@portfolio-display.co.uk  |  01422 370021  |  www.portfolio-display.co.uk

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