Car Dealer Rebrand Materials: How We Supported the CarSupermarket.com Refresh
A rebrand is only as good as its execution. You can invest heavily in new visual identity, updated logos, and refreshed marketing but if the materials reaching your sites are inconsistent, delayed, or wrong, the brand message falls apart before customers even notice it.
When CarSupermarket.com began rolling out their rebrand across all 12 UK showrooms and collection centres, they needed a supplier who could handle the full scope of car dealer rebrand materials, deliver to every site, and then keep stock available for ongoing replenishment. That’s where we came in.
About the CarSupermarket.com Rebrand
CarSupermarket.com is one of the UK’s largest independent used car dealers, operating 12 showrooms and collection centres from Hessle and Newcastle on the north-east coast to Birmingham and Preston in the north-west. The business is owned by Aramis Group, the France-based company that operates used car dealerships across six European countries.
The rebrand aligns CarSupermarket.com more closely with the wider Aramis Group identity and signals a clear growth phase for the business. A 13th site is already in the pipeline.
With a network of that size, getting consistent branded materials to every location simultaneously is a significant logistical undertaking.
What We Supplied
Our team managed the production and delivery of a comprehensive range of car dealer rebrand materials across the full CarSupermarket.com network. Every item was produced to the new brand specification and delivered to all sites as part of the rebrand rollout.
- POS materials windscreen sashes, flags and spec card holders for showroom and forecourt use.
- Stationery letterheads, leaflets, envelopes, strut cards, business cards and presentation folders produced to brand guidelines.
- Giveaways trolley token keyrings, car air fresheners and umbrellas for customer-facing use.
- Showroom materials Posters & Frames, stickers, mirror hangers and car floormats for vehicle presentation and in-showroom messaging.
Ongoing Replenishment Through a Dedicated Dealer Portal
The initial rebrand rollout was only part of the project. Once every site had received their launch stock, the next challenge was keeping them supplied as materials were used, replaced, or updated.
We built a dedicated CarSupermarket.com dealer portal giving every site direct access to the full range of branded materials. Dealers log in, order what they need, and stock is dispatched directly to site. The CarSupermarket.com marketing team retains full visibility and control over approved products, quantities, and spend.
It removes the administrative burden from both sides. No purchase orders bouncing back and forth. No chasing up deliveries. Just a simple, self-serve system that keeps every site stocked and on-brand.
Why a Portal-Based Approach Works for Rebrands
A rebrand doesn’t end on launch day. Materials get used up, sites open, and campaigns change. Without a proper replenishment system in place, brand consistency starts to slip as sites run out of stock and improvise.
A dedicated dealer portal solves that problem permanently. Every item available through the portal is pre-approved and produced to specification. Whether a site orders on day one or six months after launch, they receive exactly the same quality and the same brand presentation.
For a business like CarSupermarket.com, operating across 12 sites with a 13th on the way, that consistency matters enormously. Every customer touchpoint, from the forecourt flag to the business card, needs to tell the same story.
Supporting Your Next Rebrand
Whether you’re planning a full network rebrand or refreshing materials across a handful of sites, we can manage the production, fulfilment, and ongoing replenishment of your car dealer rebrand materials through a dedicated portal built around your brand.
Get in touch to find out how we can help.
Contact us: sales@portfolio-display.co.uk | 01422 370021 | www.portfolio-display.co.uk | www.rallyedigital.com