{"id":4099,"date":"2026-07-01T16:50:29","date_gmt":"2026-07-01T15:50:29","guid":{"rendered":"https:\/\/www.portfolio-display.co.uk\/news\/?p=4099"},"modified":"2026-07-01T16:50:29","modified_gmt":"2026-07-01T15:50:29","slug":"news-personalised-dealer-merchandise-handler-protect-world-cup-2026","status":"publish","type":"post","link":"https:\/\/www.portfolio-display.co.uk\/news\/news-personalised-dealer-merchandise-handler-protect-world-cup-2026\/","title":{"rendered":"Personalised Dealer Merchandise: Handler Protect’s World Cup 2026 Campaign"},"content":{"rendered":"

Personalised dealer merchandise done well doesn’t just land on a desk and get forgotten. It gets worn, photographed, shared, and talked about. That’s exactly what happened when Handler Protect asked us to produce over 1,000 personalised World Cup jerseys for their nationwide dealer network.<\/p>\n

This was more than a promotional product order. It was a direct mail campaign designed to land with impact, drive engagement, and strengthen relationships with every dealer in the Handler Protect network.<\/p>\n

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The Brief<\/h2>\n

Handler Protect wanted to do something memorable for their dealers ahead of the World Cup 2026. The concept was straightforward but well thought through. Every dealership in the network would receive a personalised jersey, printed with their dealership name on the back, delivered directly to their site as a direct mail piece.<\/p>\n

To make it work at scale, that meant producing over 1,000 individual jerseys. Each one personalised. Each one packed correctly and delivered to the right address across a nationwide network. No room for mix-ups.<\/p>\n

Alongside each jersey, a printed insert card was included inviting dealers to take part in the Handler World Cup 2026 Dealer Challenge. Wear the jersey, take a photo or video, send it to their Handler rep. The most creative entry wins a framed jersey with the dealership logo. Simple, engaging, and easy to get involved with.<\/p>\n

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What We Produced<\/h2>\n

Our team managed the full production and fulfilment process from start to finish. Here’s what was involved:<\/p>\n