{"id":1603,"date":"2018-04-19T13:58:43","date_gmt":"2018-04-19T12:58:43","guid":{"rendered":"http:\/\/www.portfolio-display.co.uk\/news\/?p=1603"},"modified":"2024-08-15T15:30:38","modified_gmt":"2024-08-15T14:30:38","slug":"car-showroom-events-cutting-costs-creating-awareness","status":"publish","type":"post","link":"https:\/\/www.portfolio-display.co.uk\/news\/car-showroom-events-cutting-costs-creating-awareness\/","title":{"rendered":"Car Showroom Events &#8211; Cutting Costs and Creating Awareness"},"content":{"rendered":"<h2>Recent Trends in New Car Registrations<\/h2>\n<p>As a dealer, you may have noticed new car registrations were down over 15% last month. Margins are being squeezed, and consumers are still confused about diesels. So, what does this mean for dealers?<\/p>\n<h2>Strategies for Cost Management<\/h2>\n<p>Most will be looking to cut costs while maintaining their professional standards and appearance during these challenging times. If consumers are seeking great deals and offers, dealers must consider holding regular <a href=\"https:\/\/www.portfolio-display.co.uk\/showroom-pos\/freestanding-display-units-fsdu-s\/\">showroom events<\/a> to move stock. In fact, a well-organised event is an excellent way to attract more business for your company.<\/p>\n<p><a href=\"https:\/\/www.portfolio-display.co.uk\/showroom-pos\/freestanding-display-units-fsdu-s\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1620\" src=\"https:\/\/www.portfolio-display.co.uk\/news\/wp-content\/uploads\/2018\/04\/fp-hero-banner-RMX-plain-1-1024x314.jpg\" alt=\"Car Showroom Event Graphics - Point of Sale\" width=\"1024\" height=\"314\" srcset=\"https:\/\/www.portfolio-display.co.uk\/news\/wp-content\/uploads\/2018\/04\/fp-hero-banner-RMX-plain-1-1024x314.jpg 1024w, https:\/\/www.portfolio-display.co.uk\/news\/wp-content\/uploads\/2018\/04\/fp-hero-banner-RMX-plain-1-300x92.jpg 300w, https:\/\/www.portfolio-display.co.uk\/news\/wp-content\/uploads\/2018\/04\/fp-hero-banner-RMX-plain-1-768x235.jpg 768w, https:\/\/www.portfolio-display.co.uk\/news\/wp-content\/uploads\/2018\/04\/fp-hero-banner-RMX-plain-1.jpg 1658w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2>Enhancing Your Showroom&#8217;s Appeal<\/h2>\n<p>What if there was an alternative that could attract more attention and help your showrooms to look great? We\u2019ve put together an event kit that can do just that:<\/p>\n<ul>\n<li>Looks professional and clean cut<\/li>\n<li>Easily set up by your own teams (no expensive installation costs)<\/li>\n<li>Disposes easily after the event<\/li>\n<li>Fits in with dealer guidelines<\/li>\n<li>Multiple designs &#038; options<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.portfolio-display.co.uk\/showroom-pos\/freestanding-display-units-fsdu-s\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1622\" src=\"https:\/\/www.portfolio-display.co.uk\/news\/wp-content\/uploads\/2018\/04\/Blue_Star_Event_1-1024x768.jpg\" alt=\"Car Showroom Event Graphics - Point of Sale\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.portfolio-display.co.uk\/news\/wp-content\/uploads\/2018\/04\/Blue_Star_Event_1-1024x768.jpg 1024w, https:\/\/www.portfolio-display.co.uk\/news\/wp-content\/uploads\/2018\/04\/Blue_Star_Event_1-300x225.jpg 300w, https:\/\/www.portfolio-display.co.uk\/news\/wp-content\/uploads\/2018\/04\/Blue_Star_Event_1-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2>Marketing Your Event Effectively<\/h2>\n<p>Now, how do you intend to attract attention to your event? There are unique options for using a range of digital marketing techniques. The key to marketing is repetition; ensuring your best customers know your event is on, by showing them multiple messages leading up to the event across the web, will help to build awareness.<\/p>\n<p>It\u2019s insufficient to simply post updates on Facebook and Twitter\u2014more engagement is crucial to generate the interest required to inspire action from potential customers. Direct mail may also be overlooked if it\u2019s not part of a broader marketing strategy that incorporates various elements to be truly effective.<\/p>\n<p>To prompt potential buyers to engage, you need to consistently present them with messages and content that showcase your brand prominently. Dealers who master this strategy have a tremendous opportunity ahead.<\/p>\n<h2>Get Expert Support<\/h2>\n<p>If you feel you need assistance, we recommend a quick consultation over the phone to identify potential gaps in your marketing strategy. For those looking for an innovative approach to managing showroom events, please get in touch.<\/p>\n<p>Email: <a href=\"mailto:enquiries@portfolio-display.co.uk\">enquiries@portfolio-display.co.uk<\/a><\/p>\n<p>Phone: 01422 370021<\/p>\n<p><a href=\"https:\/\/www.portfolio-display.co.uk\/showroom-pos\/freestanding-display-units-fsdu-s\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1605 alignnone\" src=\"https:\/\/www.portfolio-display.co.uk\/news\/wp-content\/uploads\/2018\/04\/3ee87f3e-cdb2-494d-805d-1f62d8fe6b2c-large-295x300.jpeg\" alt=\"Car Showroom Events - Point of Sale\" width=\"456\" height=\"464\" srcset=\"https:\/\/www.portfolio-display.co.uk\/news\/wp-content\/uploads\/2018\/04\/3ee87f3e-cdb2-494d-805d-1f62d8fe6b2c-large-295x300.jpeg 295w, https:\/\/www.portfolio-display.co.uk\/news\/wp-content\/uploads\/2018\/04\/3ee87f3e-cdb2-494d-805d-1f62d8fe6b2c-large-768x780.jpeg 768w, https:\/\/www.portfolio-display.co.uk\/news\/wp-content\/uploads\/2018\/04\/3ee87f3e-cdb2-494d-805d-1f62d8fe6b2c-large.jpeg 1008w\" sizes=\"auto, (max-width: 456px) 100vw, 456px\" \/><\/a><\/p>\n<p>All the best,<\/p>\n<p>Rob Walker (Director)<br \/>Portfolio Display Ltd.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recent Trends in New Car Registrations<br \/>\nAs a dealer, you may have noticed new car registrations were down over 15% last month. Margins are being squeezed, and consumers are still confused about diesels. So, what &#8230;<\/p>\n<p><a class=\"l-blog--post-readmore\" href=\"https:\/\/www.portfolio-display.co.uk\/news\/car-showroom-events-cutting-costs-creating-awareness\/\" title=\"Continue reading\">Continue reading <\/a><\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1603","post","type-post","status-publish","format-standard","hentry","category-portfolio-display"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Car Showroom Events - Cutting Costs and Creating Awareness<\/title>\n<meta name=\"description\" content=\"Car Showroom Events - Cutting Costs and Creating Awareness from Portfolio Display Ltd - &#039;For display that means business&#039;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.portfolio-display.co.uk\/news\/car-showroom-events-cutting-costs-creating-awareness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Car Showroom Events - 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