What does selling Gourmet Burgers have to do with Marketing Cars?
What does selling Gourmet Burgers have to do with Marketing Cars?
I’m going to show you, but first…
I’ve got a quick question for you…
How proud do your teams feel each morning as they walk onto your forecourt, based on the image you have created for your Dealerships?
If you’re not totally convinced, you need to ask yourself why, what’s stopping you from creating that perfect image you desire?Move to Trash
When you read this letter, you’re going to discover what it takes to make that difference.
Hi, my name is Rob Walker and around 15 years ago, I started helping Dealers, Groups and Manufacturers, to make improvements to their advertising materials.
You see I’ve seen what works and what doesn’t along the way.
I’ve been involved in some pretty cool and complex projects, helping the largest Motor Groups across the UK to professionally present their dealerships.
You see;
Image is everything…and
First impressions are everything…
Get either of those 2 wrong, and your customers are potentially not going to buy from you!
One of the biggest failures I see across dealer’s forecourts is their lack of consistency with their advertising materials.
To give you another example – in a completely unrelated industry;
A few years back, a new restaurant opened up local to my home, selling high end gourmet burgers named Pax in Huddersfield. (Note: I have no affiliation with this company)
Their brand was everywhere right from the start, on their advertising, burger wraps, the bags, wet wipes, leaflets, posters, crayons – you simply couldn’t miss it.
To top things off – they also delivered an amazingly good product. Just a few years on, they’ve won best Takeaway / Restaurant in Yorkshire.
There’s a reason for this, they created a brand that everyone wanted to try and be a part of. I see no reason why Automotive companies of all sizes shouldn’t follow suit.
You don’t have to be a multi-billion £ motor group, you may be like Pax, a smaller company serving the local people.
But either way, if you build a great brand and reputation people will come, and then return again and again.
It was moments like these, that I decided I had to help my Automotive clients improve their marketing materials.
Now I’ve been involved in sales and marketing for well over 15 years and I understand that not everyone has a marketing background.
If all this did was give your Dealerships the setup of your dreams, would it be worth it?
Just imagine what your setup will be like – when you get all your materials consistent.
For those of you who have already taken action – you decided to take the professional approach to marketing your business.
You see … it doesn’t matter to us if you make that request today or not. We’ll still be here.
Helping the top % of dealers in their local areas, to be the best at marketing their companies.
However, without our help, you’ll always be working harder than you really need to.
A quick email today, is all it takes to get you started –
All the best,
Rob Walker
Portfolio Display ltd.